The Munchy Mule food truck is an endeavor born of love and passion. The owner and chef, a Missouri resident, devout vegetarian, and self-taught chef, was struck by inspiration one day when she discovered her state’s animal was a Mule. This resonated with her and she felt a kinship with these cute, fuzzy mules of her home state. Their hard-working nature, love of vegetables and herbs, and calm disposition made them relatable and impossible not to love – and they inevitably became the mascot for her new food truck venture. With bright colors representing beets, turnips, and sprouts, the Munchy Mule food truck draws customers in with the guarantee of fresh and delicious cuisine. Recyclable packaging also represents the owner’s passion for the earth and connection with nature. Additionally, the logo when repeated creates a mule head silhouette, adding another level of interest and excitement for the customers to enjoy when they discover the subtle, fun little secret.
